The company is now has a 100% black ownership as of July 2014 and it is the expressed mission of the new ownership group to continue to provide professional hair dressing salons with an exclusive brand for their use and sale.

We want to supply the hairdressers with a range of products which are tools for their craft, thereby allowing them to confidently use Duelle, knowing that their results are going to be guaranteed. With the maintenance and home-care products, we afford the salons the opportunity to increase their income by selling this range to their clients without having to compete with retailers.